Aaron Neilson-Belman

UX & Brand Strategist

I help brands rethink their websites and messaging for enhanced user experience, engagement and conversions.

Means & methods

Since 2010 I have been working with clients and teams to help them strategically develop their messaging, products and websites. 

 

I utilize data analysis, user research, storytelling and design thinking combined with a robust knowledge of web best practices, SEO, emerging web trends, and UX principles, to accelerate company and brand growth. 

User & Brand Exploration Through

Ready to Redesign, Revamp, and Boost Conversions?

Notable brands I've worked with

Boston Scientific brand word mark
Bumbu Rum brand word mark
Canon brand word mark
Centier Bank brand word mark
Entrust brand word mark
Kohler brand word mark
Luc Belaire brand word mark
Molloy University word mark

Case Studies

Website redesign project, unifying three websites into one, showcasing riders, sponsors, and events while driving a 430% increase in community donations.

Conducted a UX/CRO audit and redesign, driving a 313% increase in click rates, higher engagement, and faster page load times.

Website redesign to streamline workflows, enhance user experience, and enable client autonomy for faster updates.

Discover How We Can Transform Your Brand and Website Together!

About Me

Aaron working on his laptop.

A fascination
with exploration

leads to unique discoveries.

I was born in Toronto, Canada in the late 80s. I studied New Media at The University of Toronto.

 

After graduating in 2010, I took to the road, a freelancing digital nomad. My early career was largely focused on web design and development.

 

I later worked on several startups. In 2022 I teamed up with Brafton Inc. to lead web projects and provide UX and brand consulting services.

 

In 2024 I became certified by the Association of Registered Graphic Designers. I volunteer on their Experience Design Advisory Group.  

 

I have been volunteering with Bereaved Families of Ontario as a support group facilitator since 2021.

 

I’m a bicycle junkie. I find zen through gardening and yoga. I enjoy tinkering and exploring with my 1979 Volkswagen Bus.

 

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